GoCo pricing: what changed after Intuit's acquisition and how to buy it now
GoCo no longer has a pricing page of its own. Intuit, the maker of QuickBooks, closed its acquisition of GoCo on May 9, 2025, and goco.io/pricing now redirects to the QuickBooks pricing page, which lists QuickBooks Online plans and does not mention GoCo. The goco.io homepage points visitors to log in, migrate from TriNet, or explore QuickBooks, rather than to a GoCo demo or quote.
This breakdown covers where GoCo's onboarding, paperwork, and reporting features are sold now, what Intuit has said about cost, and what SMB and mid-market buyers should confirm with Intuit before buying. Where Intuit has not published a number, this page says so rather than estimating one.
GoCo pricing overview: from custom quotes to QuickBooks Payroll
Intuit announced the GoCo acquisition on April 23, 2025 and said it would first integrate GoCo's features into Intuit Enterprise Suite and QuickBooks Payroll for U.S. customers on Premium or Elite Payroll. That moves GoCo from a quoted standalone product to a feature set that comes with an Intuit subscription.
GoCo's own site says there is no added cost for these features as long as you have an active QuickBooks Payroll Premium or Elite subscription. In practice, the price you pay is the price of that payroll plan, which Intuit sets and which this page does not quote.
Timing matters. GoCo's Intuit program page said a beta would begin in February 2026 and that final features were expected in spring 2026. Confirm with Intuit which onboarding, paperwork, approval, and reporting features are live today on the plan you would buy.
Intuit Enterprise Suite is the other route Intuit named. It is sold separately from QuickBooks Payroll, so ask Intuit for a quote and a list of included HR features if that is the route you are considering.
| Plan | Published price | Annual |
|---|---|---|
| GoCo HR features in QuickBooks Payroll | No added cost with an active QuickBooks Payroll Premium or Elite subscription (per goco.io) | U.S. only. goco.io said a beta would start in February 2026 with final features expected in spring 2026; confirm current availability and payroll plan pricing with Intuit |
Pricing source: view source, last checked September 25, 2026.
What each plan includes
For small businesses already on QuickBooks, start by checking whether your Payroll plan is Premium or Elite. GoCo's site says the HR features come at no added cost on those tiers, so the question is whether the features you need are live, not what GoCo costs on its own.
For mid-market teams, or anyone not on QuickBooks, ask Intuit which product includes GoCo's features for your company size, whether Intuit Enterprise Suite is the better fit, and what the full price is. Get the answer in writing before comparing it with standalone onboarding tools.
GoCo HR features in QuickBooks Payroll Premium and Elite
This is the main route Intuit has described. GoCo's onboarding, paperwork, workflow, and reporting features are being added to QuickBooks Payroll for U.S. customers on the Premium or Elite tier, and GoCo's site says there is no added cost with an active subscription. The price is therefore the payroll plan price. Confirm current tier prices with Intuit and ask which GoCo features are included today.
GoCo features in Intuit Enterprise Suite
Intuit also named Intuit Enterprise Suite as a home for GoCo's features. It is sold separately from QuickBooks Payroll, so ask Intuit for a written quote and a list of the HR features it includes before comparing it with other options.
Existing GoCo customers
The goco.io homepage still offers a login for existing customers alongside a link to explore QuickBooks. If you already pay for GoCo, ask Intuit how long your current plan and price will run, whether and when your account will move to QuickBooks, and what the price will be afterward.
How GoCo's QuickBooks-bundled pricing compares to onboarding tools with published rates
GoCo vs onboarding tools with published rates
Many onboarding and HR platforms aimed at SMB and mid-market teams publish per-user pricing. GoCo now has no standalone price at all; its cost is tied to a QuickBooks Payroll tier or an Intuit Enterprise Suite quote. Compare the full Intuit bill for the plan you need against the per-user price of standalone tools.
GoCo vs payroll-bundled HR tools
With GoCo inside QuickBooks Payroll, the closer comparison is now other payroll providers that bundle onboarding and HR, such as Gusto. For QuickBooks users, keeping payroll and HR with one vendor may outweigh small feature differences. For everyone else, switching payroll to get GoCo is a much bigger decision than buying an onboarding tool.
GoCo positioning under Intuit
GoCo was built for SMB and mid-market teams that want onboarding consistency without enterprise overhead. Under Intuit it becomes part of the QuickBooks product line, so it is strongest for businesses already running their books and payroll in QuickBooks.
GoCo pricing buyer checklist: what to confirm with Intuit before buying
Confirm GoCo can still be bought, and through which product
Ask Intuit whether GoCo's features are available on your QuickBooks Payroll tier or through Intuit Enterprise Suite, and whether any standalone GoCo option remains. The goco.io pricing page no longer answers this; it redirects to QuickBooks pricing.
Check which features are live on your plan
Intuit described a phased rollout with final features expected in spring 2026. Confirm which onboarding, paperwork, approval, and reporting features are live on the plan you would buy, as opposed to announced for later.
Get the full Intuit price in writing
GoCo's site says there is no added cost with QuickBooks Payroll Premium or Elite. Get the payroll plan price, any per-employee fees, and any Intuit Enterprise Suite costs in writing so you can compare the total with standalone onboarding tools.
Ask how to evaluate before buying
goco.io no longer offers a standalone demo or trial. Ask Intuit how you can see the HR features working on your own onboarding process before you change plans.
Existing customers: clarify migration and renewal
If you already use GoCo, ask Intuit what happens to your current contract, when your account will move to QuickBooks, and what you will pay after the move.
GoCo pricing should be evaluated in the context of team size, operating complexity, and the commercial metric that makes cost rise over time.
Buyers should use this page to understand more than the headline price. The real decision usually depends on implementation scope, support level, add-on exposure, and whether the pricing model still makes sense once the team grows.
- Clarify whether cost scales by employee count, recruiter seats, payroll runs, locations, or another metric.
- Confirm what implementation, premium support, compliance, or service add-ons do to total spend.
- Model pricing against the actual team size and operating complexity expected over the next 12 months.
Is GoCo worth the price?
GoCo's pricing question has changed. Since Intuit closed its acquisition on May 9, 2025, GoCo has had no standalone price: goco.io/pricing redirects to the QuickBooks pricing page, and GoCo's own site says its HR features come at no added cost with an active QuickBooks Payroll Premium or Elite subscription. Intuit also named Intuit Enterprise Suite as a route. For businesses already on QuickBooks, that can make GoCo's onboarding workflows close to free, provided the features you need are live on your tier. For everyone else, getting GoCo now means moving payroll to Intuit, so confirm availability, packaging, and the full price with Intuit in writing before you commit.
Frequently asked questions about GoCo pricing
How much does GoCo cost?
GoCo no longer publishes its own pricing. Intuit acquired GoCo in May 2025, and goco.io/pricing now redirects to the QuickBooks pricing page, which lists QuickBooks Online plans and does not mention GoCo. GoCo's HR features are being built into Intuit Enterprise Suite and QuickBooks Payroll Premium and Elite in the U.S., and GoCo's site says there is no added cost for them with an active Premium or Elite Payroll subscription. Confirm current availability and packaging with Intuit before budgeting.
Does GoCo publish its pricing?
No. GoCo's pricing page now redirects to QuickBooks pricing, and the goco.io homepage points visitors to log in as existing customers or explore QuickBooks rather than to a price list. There is no published standalone GoCo price. Ask Intuit in writing which QuickBooks Payroll or Intuit Enterprise Suite plan includes the GoCo features you need.
Does GoCo offer a free trial?
Not on its own. The goco.io homepage no longer offers a GoCo demo, trial, or signup, and the old demo link now leads to a missing page. If you want to see the HR features before buying, ask Intuit how to evaluate them within QuickBooks Payroll.
What does GoCo's plan include?
GoCo is known for onboarding, paperwork, and first-week workflows with automation and approval support, plus reporting across operational and people insights. Under Intuit, those features are being delivered inside QuickBooks Payroll Premium and Elite and Intuit Enterprise Suite rather than as a separate GoCo plan, so confirm with Intuit which of them are live on the plan you would buy.
Why does GoCo pricing vary?
GoCo's cost now depends on which Intuit product you get it through. GoCo's site says the HR features come at no added cost with an active QuickBooks Payroll Premium or Elite subscription, so the effective price is that payroll plan. Intuit Enterprise Suite is sold separately with its own pricing. Get the plan and price from Intuit in writing.
What should buyers verify before signing with GoCo?
Confirm with Intuit that GoCo's HR features are live on the plan you are quoted, which QuickBooks Payroll tier or Intuit Enterprise Suite package they come with, and whether anything costs extra. If you are an existing GoCo customer, ask how and when your account will move to QuickBooks and what your price will be after the move.